Blockchain – a paradigm shift for business

Blockchain – a paradigm shift for business

Level: All

Kaustav Bhattacharya

Kaustav Bhattacharya – Executive Technology Director EMEA @ R/GA – has a formal background in artificial intelligence and software engineering. He has been involved in the field of web and mobile development, over the top video content delivery platforms, content management systems, CRM platforms, machine learning and eCommerce projects.

In his spare time, Kaustav is an active amateur astronomer, an avid reader of science fiction, and a STEMNET ambassador, volunteering time to mentor young people into careers in science and technology.

When the pseudonymous Satoshi Nakamoto published his white paper in 2009 about Bitcoin the world economy was reeling from the 2008 financial meltdown. Bitcoin was meant to be an alternative to the centralised world of value transfer by enabling peer to peer, highly secure transfer of funds, cutting out the middle person. At the time, the phrase blockchain had not even been invented, although Nakamoto refers to blocks and chain throughout his paper. During this talk, Kaustav Bhattacharya, Executive Director, Technology at R/GA, will be talking about the history of crypto currency and how it started (well before Bitcoin), how the modern blockchain concept works and a framework that businesses can use to decide if blockchain is the right solution.


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